ASG Equities

ASG Equities is the family office of the Gindi Family, headquartered in the Financial District of New York City. With over 60 years of experience, the firm primarily focuses on owning and operating a diverse portfolio of real estate assets, alongside strategic investments through limited partnerships with select managers. Their real estate holdings encompass various asset classes, including retail, industrial, multifamily, office, hospitality, parking, and student housing, located in major urban markets across the U.S., Canada, and the U.K. Beyond real estate, ASG Equities also actively invests in real estate private equity, venture capital, public equities and debt, credit, oil and gas, and other alternative investments, demonstrating a broad and diversified investment strategy.

The Gindi Family's roots in retail began in 1961 with the founding of the iconic Century 21 Department Stores, known for its off-price luxury fashion. From 1961 to 2020, ASG Equities systematically diversified the family office's holdings, expanding into world-class real estate and private business ventures internationally. Following 2020, the firm has continued to expand its portfolio, successfully repositioning over 1.5 million square feet of real estate and planning the redevelopment of an additional 500,000+ square feet. This period also saw the reopening of a refreshed Century 21 Store in Manhattan, highlighting the family's enduring legacy in retail.

ASG Equities maintains a substantial global real estate portfolio, totaling 6.5 million square feet. Notable ventures include the 2024 launch of Mercer Labs, Museum of Art and Technology, at 21 Dey Street in New York, a joint venture leveraging one of ASG's real estate holdings. The firm engages in deep relationships through joint ventures with global investors such as Silverstein Properties, Infinity Real Estate, Phillips International, and JSRE. They also collaborate with a robust network of national and international lenders, including Wells Fargo, Bank of America, JP Morgan Chase, Bank of Ireland, Royal Bank of Canada, Deutsche Bank, and Blackstone, underscoring their extensive financial partnerships.

The firm is comprised of a dedicated team of experienced professionals based in New York, who manage the diverse investment portfolio. This team focuses on core and value-add properties, employing a methodical approach to risk and reward across their various asset classes. Their expertise spans real estate development, asset management, and a wide array of financial investments, ensuring comprehensive oversight and strategic growth for the Gindi Family's generational wealth.