Animal Capital

Animal Capital is a venture capital firm headquartered in New York City and Los Angeles, California, founded by TikTok influencers including Josh Richards, Griffin Johnson, and Noah Beck. The firm specializes in investing in early-stage companies with a focus on Generation Z consumers, leveraging proprietary marketing channels and social media influence to drive growth and consumer awareness.

The firm manages a $15 million fund, Animal Capital Fund I, which primarily targets investments in the consumer products and services, financial technology, health and wellness, and media sectors. Animal Capital invests mainly in the United States, focusing on companies in sectors such as CPG/D2C, Web3/crypto, marketplaces, ecommerce, communications and information technology, and life sciences.

Animal Capital typically invests in pre-seed, seed, and Series A rounds, with check sizes ranging from $100K to $1M. The firm combines traditional venture capital services with a unique ability to influence a new generation of consumers through its founders' social media reach. The team includes key partners such as Josh Richards (Founder and Operating Partner), Griffin Johnson (General Partner), Dylann Sands (Partner), and Marshall Sandman (Managing Partner).