Alea

Alea is the dedicated family office of the Roviralta family, owners of Persán, a leading European manufacturer of laundry and home care products. Created to manage and diversify the family’s wealth, Alea focuses on both financial returns and long-term value creation across multiple asset classes. The office plays a central role in overseeing the family's investment strategy while aligning it with their values and legacy objectives.

Operating with a long-term horizon, Alea invests in a wide array of opportunities including venture capital, private equity, and real assets. It actively supports innovation-driven companies and entrepreneurs, often participating in early-stage rounds to back scalable, high-impact solutions. The office leverages its industrial background and business acumen to provide more than just capital, often acting as a strategic partner to portfolio companies.

Alea maintains a flexible investment mandate and a strong interest in sectors where it can contribute meaningful insight or strategic value. It is particularly active in Spain and Europe but remains open to global opportunities that align with its investment philosophy. With a focus on sustainability, impact, and innovation, Alea continues to evolve as a modern, forward-thinking family office.